Tracking emails to web sites

To cut a long story short you can trace which email campaign led to which actions by carefully burying address data into email hyperlinks.

This is one I received in my email box

http://www.trailfinders.com/?om_rid=ALdJds&om_mid=_BJw7HjB7gN6rtC&

There are hidden messages in there. An excellent blog article explains Google UTM tags.

Take a look if your interest is EMAIL marketing. Click HERE to go to the BLOG on UTM tags

EMAIL SPOKEN

The latest new thing for the future? Emails that speak?

Well Getresponse.com have introduced it now. I think you should see the video at

http://www.getresponse.com/features/email-to-speech.html

Amazing idea, but how can analytics detect whether emails are read or put into speech? - surely the experience is different and worth knowing.

Not so sure I want to hear that robot voice for all messages. I like to imagine the voice of the person I know when I read emails..

The video is great so take a look

Business Failures: BEBO

For many years I have seen the importance of looking at business blunders, failures or mistakes. A new set of examples has emerged with the Internet . Today we learn that BEBO - a UK social networking site has failed in the shadow of Facebook. AOL bought BEBO for over 400 million pounds - it employs just 40 people but has 5.1million users in the USA (compared with Facebook's 210 million users).

So keep aware of the news stories, will Google buy it? What are the web metrics? What lessons can we learn?

Try a few links to news stories...

http://bit.ly/dpx76s

http://news.bbc.co.uk/1/hi/business/8606379.stm

http://www.globally.co.uk/aol-to-close-or-sell-bebo-3022/