Yahoo offers a free Analytics software, similar to Google Analytics. However you need to spend advertising money with them. I feel special because I have had an account to use for educational purposes. I can report that it works and I enjoy using it and teaching with it.
Today Yahoo launched a network of consultants, see
And I see they are using an academic David Reilley to look at Advertising effectiveness. See his work on Yahoo advertising here
Today's news of Google/Microsoft collaboration must only strengthen the offering. Certainly one to watch
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